Hey There,
I'm Alex!
A dynamic and results-driven senior marketing leader with 12+ years of experience driving strategic growth, enhancing brand presence, and leading high-impact marketing initiatives across Africa.
“Only those who risk going too far can possibly find out how far one can go” T.S. Eliot
Shaping Brands, Driving Growth & Creating Impact: Meet Alex Onduso!
Alex Onduso is a dynamic and results-driven senior marketing leader with 12+ years of experience shaping B2C and B2B marketing strategies, accelerating growth, and elevating brand presence across Africa. With expertise spanning Higher Education, EdTech, Media, and FinTech, he has led high-impact initiatives that drive strategic visibility, market differentiation, and business success.
Currently, Alex Onduso is the Director of Marketing & Communications at African Leadership University (ALU), where he leads 360° marketing efforts across ALU Rwanda, ALUSB, ALCHE, ALU’s Centres of Excellence, and B2B offerings such as ALU Executive Education. He spearheads data-driven, multi-channel campaigns, content innovation, digital transformation, and PR strategies that position ALU as the premier institution for future-ready education in Africa. His passion lies in leveraging storytelling, technology, and strategic partnerships to create meaningful impact.
Previously, Alex held Marketing and Growth roles at Nexford University, Moringa School, Nova Pioneer, Kenya Commercial Bank, and Nation Media Group – building and scaling brands, enhancing customer engagement, and driving sustainable growth. His passion lies in leveraging storytelling, technology, and strategic partnerships to create meaningful impact.
Companies Alex Has Worked With
Alex has had the pleasure of working with leading organizations across Higher Education, EdTech, Media, and FinTech, both in Africa and globally.
Core Expertise & Skills
Strategic Brand Positioning
Performance & Growth Marketing
Market Expansion & Global Positioning
Data Analytics & Business Intelligence
Sales Enablement & Demand Generation
Thought Leadership & Industry Impact Events
Content Strategy & Storytelling
PR, Media & Crisis Communication
What People Say About Alex
Colleagues and industry leaders describe Alex as a visionary marketer, results-driven strategist, and collaborative leader. Known for driving growth, elevating brands, and mentoring high-performing teams, Alex’s impact goes beyond marketing - shaping businesses and fostering innovation.
Director of Business Development - Transsion
I’ve had the pleasure of working with Alex at Nova Pioneer and have known him for over nine years. He is one of the most forward-thinking marketing and growth professionals I’ve come across. His expertise in brand strategy, market expansion, and communications is world-class, and he has a unique ability to scale brands and drive engagement in highly competitive markets.
Director of Recruitment & Outreach - ALU
As Director of Student Recruitment at ALU, I’ve had the privilege of working with Alex in his role as Director of Marketing across our institutions. His strategic leadership, data-driven approach, and market insights have strengthened ALU’s brand and student recruitment. Alex seamlessly combines creativity with execution, driving meaningful engagement and measurable results. His ability to align strategy with ALU’s mission makes him an invaluable leader.
Digital Products Manager - PSI
Alex is one of the most strategic and results-driven professionals I've worked with. Over the past six years, we’ve collaborated on high-impact EdTech projects, and his ability to craft compelling narratives, build strong brand positioning, and drive meaningful engagement is truly impressive. He has a rare talent for turning complex challenges into actionable growth opportunities.
Director of Business Development - ALU
Having worked with Alex at both Moringa School and now at ALU, I’ve seen firsthand his ability to transform marketing and business growth strategies. He understands how to position brands for success, build strong partnerships, and execute campaigns that deliver real impact. His leadership and expertise in growth marketing continue to elevate the teams and institutions he works with
