Hello,
I'm Alex
Alex Onduso is a dynamic and results-driven senior marketing leader with 12+ years of experience shaping B2C and B2B marketing strategies, accelerating growth, and elevating brand presence across Africa. With expertise spanning Higher Education, EdTech, Media, and FinTech, he has led high-impact initiatives that drive strategic visibility, market differentiation, and business success.
Full Name :
Alex Onduso
Nationality:
Kenyan
Address:
Kigali & Nairobi
Phone:
+254 707551 872
Email:
ondusoalex@gmail.com
Languages:
Swahili, English
My Experience
African Leadership University
Director of Marketing & Communications
2024 - Present
Leading multi-brand marketing, growth strategy, enrollment, brand positioning, and global market presence for ALU.
Nexford University
Growth Marketing Head - EA
2022 - 2024
Spearheaded digital marketing, partnerships, market expansion, brand penetration and student acquisition across East Africa.
Moringa School
Head of Marketing & Brand Communications
2019 - 2022
Led brand strategy, marketing campaigns, partnerships, market positioning and student enrollment growth.
Nova Pioneer
Marketing & Community Engagement Manager
2016 - 2019
Led multi-channel marketing campaigns, SEO, and stakeholder engagement to boost brand visibility and engagement.
My Education
Maseno University
Bachelor’s of Business Administration with (IT)
2007 - 2011
Earned a Bachelor’s Degree in Business Administration with a minor in Information Technology.
Chartered Institute of Marketing (UK)
Diploma in Professional Marketing
2018 - 2019
I earned my Diploma in Professional Marketing specializing in Strategic Marketing, Mastering Metrics, and Digital Strategy.
Darden School of Business
Marketing Analytics
2020 - 2020
Completed in 2020, this certification enhanced my expertise in marketing data analysis, optimizing targeting strategies, and maximizing ROI through advanced analytics.
International Business Management Institute
Leadership and Team Development
2020 - 2020
This certification enhanced my ability to develop high-performing teams, and drive leadership effectiveness.
FAQ With Alex
Cutting Through the Noise
It starts with a deep dive into audience psychology, data-driven insights, and a positioning strategy that makes your brand impossible to ignore. Then, it’s about relentless execution - precision-targeted campaigns, strategic storytelling, and optimizing every touchpoint to drive demand and loyalty.
Most companies obsess over acquisition but ignore retention and lifetime value. Sustainable growth isn’t just about getting customers - it’s about keeping them, turning them into advocates, and building a brand that grows itself.
Data without creativity is dull; creativity without data is directionless. The magic happens when insights fuel bold ideas - AI-driven personalization, high-impact storytelling, and performance marketing that doesn’t just look good but converts.
Forget the one-size-fits-all approach. Market expansion is an art and science - deep local research, strategic partnerships, and culturally resonant campaigns that make your brand feel native, not foreign.
By staying ahead of trends, not chasing them. That means leveraging AI, embracing experimentation, and continuously refining strategies based on real-time data. The best marketing teams don’t react to change; they drive it.
I love working with brands that are ready to disrupt, scale, and redefine their industries. If you're looking to push boundaries, expand into new markets, or craft a brand that commands attention, let’s talk.
